Take care of your body. It's the only place you have to live. Fitness bands and bracelets are notorious for falling off during excercise and physical activity. Whether you wear your fitness bracelet at the gym, at the pool, or during work, you don't want to look down and realize that it's no longer on your wrist. No more back tracking through the mall or digging under your car seat looking for your expensive fitness investment. Slap on some BANDCUFFS and don't let your fitness band get away.... THIS PRODUCT IS SPECIFICALLY DESIGNED TO FIT THE FITBIT CHARGE. THIS PRODUCT WILL NOT FIT THE FIT BIT FLEX.